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Short News October: Social Media

LinkedIn is testing new networking features, Instagram is expanding its creative tools, and TikTok is increasingly relying on AI in advertising....

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Short News October: Web

Critical PHP security vulnerabilities, new developments in Google’s AI search, and intelligent AI agents for businesses: October was another busy...

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Free Website Audit: Digital & AI Quick Check for B2B Companies

Free website audit valued at €950: Schaller Digital, based in Mannheim, analyzes your website, touchpoints, competitive landscape, and AI potential.

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Short News September: Social Media (EN)

TikTok is testing AI-generated posts, WhatsApp is accessing Instagram and Facebook content, and Pinterest is expanding visual search as an...

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Short News September: web

ChatGPT ads are becoming a reality in Europe; Google is showcasing AI visibility in Search Console and making multimodal search more measurable.

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Short News July: Social Media in Brief

July brought another round of updates showing just how closely social media, search and websites are converging. Instagram is making posts more...

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Short News July: The Web in Brief

July brought another round of updates showing just how closely social media, search and websites are converging. Google is expanding Search Console,...

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From Google News to AI Search: Why B2B Websites Have to Become Clearer

On 8 July 2003, Google News launched in German. For B2B companies that may not sound especially relevant at first. After all, Google News is...

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Our Whitepaper Update

When the algorithm browses: why websites have to work for AI agents too For years a simple law applied in digital marketing: whoever is at the top of...

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Why Your Creatives Decide the Success or Failure of Your B2B Campaign

As a digital agency we at Schaller Digital know: the “digital heartbeat” of a B2B company is driven by the perfect interplay of technology, data and...

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Why Performance Marketing Without a Brand (Almost) Always Fails Today

Performance marketing was long regarded as the discipline of quick results. Clicks, conversions and clearly measurable KPIs were the focus....

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10 Tips for Your Successful Performance Marketing Campaign in 2026

We at Schaller Digital know: performance marketing is far more than just distributing budget. Performance marketing is a structured interplay of...

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