July 29, 2026 Short News July: The Web in Brief July brought another round of updates showing just how closely social media, search and websites are converging. Google is expanding Search Console,...
July 29, 2026 Short News July: Social Media in Brief July brought another round of updates showing just how closely social media, search and websites are converging. Instagram is making posts more...
July 7, 2026 From Google News to AI Search: Why B2B Websites Have to Become Clearer On 8 July 2003, Google News launched in German. For B2B companies that may not sound especially relevant at first. After all, Google News is...
May 27, 2026 Our Whitepaper Update When the algorithm browses: why websites have to work for AI agents too For years a simple law applied in digital marketing: whoever is at the top of...
April 21, 2026 Why Your Creatives Decide the Success or Failure of Your B2B Campaign As a digital agency we at Schaller Digital know: the “digital heartbeat” of a B2B company is driven by the perfect interplay of technology, data and...
April 16, 2026 Why Performance Marketing Without a Brand (Almost) Always Fails Today Performance marketing was long regarded as the discipline of quick results. Clicks, conversions and clearly measurable KPIs were the focus....
April 9, 2026 10 Tips for Your Successful Performance Marketing Campaign in 2026 We at Schaller Digital know: performance marketing is far more than just distributing budget. Performance marketing is a structured interplay of...
March 26, 2026 Schaller Digital Is a HubSpot Partner: Your Turbo for Automated Growth It has been official for six months: Schaller Digital is a certified HubSpot partner. But what does that mean for you? We explain how we use HubSpot...
March 23, 2026 Accessibility 2026: Standard, Legal Obligation or GEO and SEO Lever? The German Accessibility Strengthening Act (BFSG) has been in force since June 2025. But who really has to retrofit their technology? We explain who...
March 18, 2026 How Your Website Stays Relevant in the AI Age. And Why It Should. Reports of its death are greatly exaggerated: if ChatGPT, Claude and Google Gemini answer every question directly – why run a website of your own at...
March 6, 2026 Website Relaunch? Why Your New Concept Has to Be “AI-Ready” A relaunch is no longer a purely visual update today. Anyone rebuilding their website has to build it for two audiences: for people (user experience)...
February 22, 2026 From SEO to GEO – How to Optimise Your Website for AI Search Classic search engine optimisation (SEO) is the entry ticket, but generative engine optimisation (GEO) wins the game. Find out why you now have to...
