March 26, 2026 Schaller Digital Is a HubSpot Partner: Your Turbo for Automated Growth It has been official for six months: Schaller Digital is a certified HubSpot partner. But what does that mean for you? We explain how we use HubSpot...
March 23, 2026 Accessibility 2026: Standard, Legal Obligation or GEO and SEO Lever? The German Accessibility Strengthening Act (BFSG) has been in force since June 2025. But who really has to retrofit their technology? We explain who...
March 18, 2026 How Your Website Stays Relevant in the AI Age. And Why It Should. Reports of its death are greatly exaggerated: if ChatGPT, Claude and Google Gemini answer every question directly – why run a website of your own at...
March 6, 2026 Website Relaunch? Why Your New Concept Has to Be “AI-Ready” A relaunch is no longer a purely visual update today. Anyone rebuilding their website has to build it for two audiences: for people (user experience)...
February 22, 2026 From SEO to GEO – How to Optimise Your Website for AI Search Classic search engine optimisation (SEO) is the entry ticket, but generative engine optimisation (GEO) wins the game. Find out why you now have to...
February 6, 2026 The “AI Scissors” – Why Your Website Is Losing Power Despite Top Rankings Many companies are currently observing an unsettling phenomenon: rankings are stable, visibility in the SEO tools is high – yet clicks and leads are...
January 28, 2026 Do We Still Need Websites in the Age of AI Overviews? Search engine optimisation is facing a fundamental upheaval. With the introduction of AI Overviews (AIO) in Google Search, the way content is found,...
