Performance Marketing

Turn budget into results. Without wasted ad spend.

Schedule an initial consultation

Data-Driven Precision

Where every click is an investment.

At Schaller Digital, performance marketing is not trial and error - it is systematic craftsmanship. While digital marketing builds the foundation and campaigning creates attention, performance marketing is the area where we tune your budgets for maximum efficiency.

We use data instead of gut feeling to deliver your messages exactly where they convert - whether in B2B search or targeted retargeting. We minimize wasted ad spend and maximize your return on ad spend (ROAS).

What you get from us

We take over the technological and strategic management of your paid channels for measurable scaling.

01

Search Engine Advertising (SEA)

Highly precise Google Ads campaigns that reach users at the exact moment of search intent.

02

Social Ads (B2B & B2C)

Targeted delivery on LinkedIn, Instagram, and Meta - optimized for leads and conversions.

03

Retargeting & Remarketing

We stay in touch with prospects and guide them systematically back into your sales funnel.

04

Data-Driven Optimization

Continuous A/B testing of ad creatives and target audiences, supported by modern analytics tools.

05

Tracking & Attribution Models

We make visible which channel contributes what to your company's success.

When this service is the right fit

We are the right partner if …

A good fit if …

  • you want to lower your cost per lead (CPL) and increase the quality of your inquiries.
  • you want to distribute an existing budget more efficiently across the channels with the highest performance.
  • your digital advertising spend should finally stand in a clear relationship to your revenue.
  • you need an agency that pairs technical excellence in the ad managers with a strong grasp of B2B brands.

Not suitable if …

  • you just want to buy clicks without a converting landing page behind them.
  • clean tracking is not permitted, which makes data-driven management impossible.
  • you are looking for short-term hacks instead of building a sustainably scalable system.

Our Path to Scaling

Audit - Setup - Grow

01

Performance Audit

We analyze your existing campaigns and identify immediate levers for budget optimization.

02

Technical Setup

We implement seamless tracking and build clean campaign structures.

03

Optimization Loops

We test headlines, images, and target audiences to increase ad efficiency day after day.

04

Scaling

Once the unit economics add up, we increase the budget strategically for sustainable growth.

Three scenarios for measurable growth

Scenario 1: B2B lead scaling on LinkedIn

We use LinkedIn's precise targeting options to reach your decision-maker audience with relevant content and convert them directly into leads.

Scenario 2: Google Ads dominance in the search network

We place your offer at the top of the most relevant search queries and optimize ad quality for lower cost per click.

Scenario 3: Cross-channel remarketing

Users who have researched on your website are guided across channels with well-timed touchpoints until they are ready to reach out.

FAQ

Performance marketing, clearly defined

What is the difference between this and "digital marketing"?

Digital marketing is the complete toolbox (strategy, automation, content). Performance marketing is the highly specialized use of media budget to generate immediate, measurable responses.

How does performance marketing differ from "campaigning"?

Campaigning is a time-limited sprint for a specific event (e.g. a trade fair). Performance marketing is an ongoing process of increasing the efficiency of your advertising channels.

Why do we need an agency for this?

The algorithms of Google and Meta change constantly. We master the technical intricacies and use AI tools to optimize your campaigns faster than is usually possible in-house.

How flexibly can costs be controlled in performance marketing?

That is one of the biggest advantages: costs are fully controllable through daily budget limits and clear key performance indicators (KPIs). How much you should invest depends on your growth goals and the competitive landscape in your industry.

Time for real performance.

Let's put your advertising budget to the test together. We will show you where potential is being left on the table and how we can sustainably improve your numbers.

Stay in touch

Digitally at home, rooted in Mannheim. We are your direct line for ambitious digital projects in the Rhine-Neckar metropolitan region and beyond.

Dirk Breunich
I'm here to help! Dirk Breunich Geschäftsleiter