VALVE WORLD EXPO
The heart of the valve industry
VALVE WORLD EXPO is the leading international trade fair for the valve industry.
Every two years the valve world meets in Düsseldorf to discuss innovations, trends and solutions to the industry’s central challenges with experts, manufacturers and users.
But in between those years, VALVE WORLD EXPO also has to stay in touch with its community on social media and deliver relevant content.
Relevant content for a connected community
To strengthen VALVE WORLD EXPO’s position in the 2024 fair year and beyond, and to increase reach, we developed a social media strategy for the client built around LinkedIn as the main channel, complemented by Facebook, in order to reach a highly specific audience with targeted, high-quality content.
That content ranges from industry insights on current topics through exhibitor and visitor voices to behind-the-scenes looks at the fair itself.
Live on site: authentic trade fair coverage
After the ramp-up to the fair, the highlight of the year was the live coverage: straight from VALVE WORLD EXPO 2024, our team filled the fair’s channels with authentic, engaging, high-quality content.
That included reports, interviews with industry experts and exhibitors, and presentations of the latest innovations and trends.
The content reflected the energy and the calibre of the event and drove engagement across the community.
Excitement beyond the day: content that connects
One of the biggest challenges for VALVE WORLD EXPO, held every two years, is sustaining excitement through the two-year gap and keeping things varied. One focus was therefore producing footage during the three fair days that could be used after the event. The camera teams captured interviews, visitor voices, award ceremonies and impressions of the fair and its visitors — the innovations and highlights just as much as the atmosphere and the sense of community.
