Das Rheinische Revier
Das Rheinische Revier
... is changing from a lignite region into a region for renewable energy and innovation. This structural transition is above all one thing: a communication task. Local people have anxieties about the future, because the industrial base they have relied on is going away. For this we developed a web portal aimed at every resident, informing them and thereby taking away worries and fears.
Many stakeholders, important communication steps
The client is the Zukunftsagentur Rheinisches Revier, whose shareholders include cities such as Mönchengladbach and Aachen, districts such as Düren and Euskirchen, chambers of skilled crafts and chambers of industry and commerce, and other public institutions. That meant every stakeholder had to be brought into the process. To strengthen the identity, a logo was developed and, along with it, a modern, distinctive corporate design.
