PFALZKOM GmbH
PFALZKOM GmbH
is an ICT service provider whose goal is to make its customers’ IT efficient and economical. Pfalzkom is part of the Pfalzwerke group and offers IT infrastructure with data centres, fibre networks and cloud and managed services. To win customers for these services, a lead campaign was developed that addressed IT decision-makers.
A digital campaign. Real leads
Pfalzkom employs experts. With plenty of know-how and experience. We used that know-how for a content marketing strategy. Whitepapers on various topics were produced in order to dispel possible reservations and to convey important information. The whitepapers were offered as downloads. Either directly via LinkedIn or on dedicated landing pages. Fast. Simple. Efficient.
It is the mix that does it.
The whitepaper offer was promoted through digital channels. A clever mix of LinkedIn posts and ads, Google Ads and banner ads in the editorial newsletters of trade magazines produced a good download rate. And with it a good rate of marketing qualified leads.
Services
- Strategy and consulting
- Social media
- Social ads
- SEM
- Landing pages
- Whitepaper production
- Monitoring
