drupa
How do you make drupa, the world’s leading trade fair, something people can experience digitally? And stay relevant between the fair years too? With content that informs and inspires the target audiences. On every relevant channel — social media such as LinkedIn and Facebook above all.
Services:
- Social media
- Content creation
- Strategy
- Live coverage
- Community
The all-round, no-worries content package
From strategy development for each individual channel through content creation to monitoring and community management – all from a single source: ours.
The audience for this content spans numerous stakeholders, each with different needs and expectations of it. Among them are exhibitors and speakers at the event, as well as drupa’s visitors.
Live and in colour – 11 days on site
Our team was on site for 11 days during the fair with 10 colleagues, producing authentic, engaging content.
That included live updates, interviews with speakers and exhibitors, and in-depth reports on the latest innovations and trends.
Between the fair years: at the industry’s pulse all year round
Relevance does not stop when the fair doors close. To keep the global community actively engaged in the years between the live events, we work for drupa continuously. We travel to other important industry events, conduct exclusive interviews with market participants away from the main fair, and produce content on the latest trends in the print & packaging industry on an ongoing basis. The result: the channels stay permanently current, retain their digital reach, and drupa cements its position as the top global platform – 365 days a year.
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