Südzucker B2B
Südzucker
is the market leader for plant-based sweetening solutions and offers a broad portfolio of beet sugars. Südzucker operates both in food retail and in the business customer environment. And impressing precisely those business customers with a striking web presence was the goal of the relaunch of the B2B website suedzucker.com
Services
- Strategy and consulting
- Concept
- UX design
- Screen design
- Editorial consulting and support
- Copywriting
- Technical implementation
- Campaigning
B2B becomes B2B2C becomes B2P
The strategic approach: put end-customer products at the communicative centre rather than your own products, in order to show that Südzucker is the right partner.
Sugar & beyond. Or: content is king
A central element of the website is the content blog “Sugar & beyond”. Here, important insights from the food industry are presented with the customer in mind. What is trending in the baking sector right now? What potential do organic foods hold? Content that offers real added value.
Information and inspiration!
Alongside the industry insights, the products naturally play an important role too. There are two ways in: the specific product selection and the application. Thanks to clever cross-linking of the individual pieces of content, the customer always reaches the right content – with no “dead ends”. A customer wants to produce chocolate? Under “Applications – chocolate” they find the necessary information and the matching products. What matters here: where exactly they are on the customer journey and what information they need at that point.
